2) These assistants are now talking to each other through new partnerships across different platforms! Whether we say “Hello Bixby,” “Alexa,” or “Hey Google,“ these portals recognize the need to leverage the power of new partnerships to compete… and, it’s turning into an all-out WAR. Hey Google branding was most prominent all over CES.
3) Conceptual autos are always impressive and we saw a ton of driverless cars geared to eco-friendly, community-oriented/group transport. Robotics of all shapes and sizes were doing things from encouraging pet exercise to engaging with children as a companion and educator. Automotive seemed to focus on group transportation, while robotics were trying to solve for human (and pet) isolation.
4) QLED vs OLED is one thing, but LG went two better with curved OLED and rollable screens that allow you to tuck your TV away and enjoy the view.
5) Call us old fashioned. Some of the simpler activations were the best. We couldn’t help but smile in the Polaroid play-space that married the best of the retro features of the brand with new updates.
6) We loved the engagements that focused on storytelling, particularly in Pandora’s booth. Championing the power of sound as a key element in building a storyline, Pandora made a compelling case for sound as an influencer with enormous power to support narrative. It was a great reminder for us at AJ that soundscapes and the integration of powerful sound cues are a compelling way for us to drive message retention and experience design.