Annie Korkowski, Associate Creative Director

Brett Mannes, SVP, Creative Practice Lead, Higher Ed

There is no more tangible expression of a brand than a live event. And there is no stronger example of a live event that puts purpose into practice than SXSW.

Our AJ creative team had a presence at the iconic festival and honed in on a few key trends in the rich worlds of experiential storytelling, brand activation, and community engagement.

So what does the future of events look like? Well…