AGENCY BRINGS “ELKAY NEIGHBORHOOD” VISION TO LIFE IN LAS VEGAS
CHICAGO, Ill., February 11, 2020 / — The “Elkay Neighborhood” exhibition, created in partnership with brand engagement agency August Jackson, has been named Best Large Booth by the 2020 Kitchen & Bath Industry Show in Las Vegas, Nevada. Featuring designs from over 600 brands, the Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to everything kitchen and bath design related.
For August Jackson’s KBIS debut, they worked with Elkay Manufacturing and ASTOUND to create a 9,000-square-foot experience that was playful and innovative, all while displaying Elkay’s expansive selection of sinks, faucets and drinking water solutions. The award-winning “Elkay Neighborhood” included a giant fountain made of the latest designs in Elkay kitchen faucets and an array of creative activations for visitors to interact with. The latest product offerings were also showcased, including the newest color to be added to the Quartz Luxe Collection, Mint Crème. The booth also celebrated Elkay’s 100th birthday this year—making this honor even more meaningful.
August Jackson and Elkay worked together to ensure every booth detail communicated the brand’s values—from a ball pit “pool” featuring the ezH2O bottle fill station (showcasing how many plastic bottles have been saved from the environment) to the Dart Canyon (an ADA dual-depth sink, demonstrating the accessibility of its products). Capturing the spirit of Elkay by evoking feelings of friendliness, home and family, the experience uplifted Elkay’s vision of a society built on inclusivity, sustainability and community.
“Elkay prides itself on its quality products, meaningful innovations and the wonderful people that make it all happen every single day. We wanted a booth to be a celebration of all that and leave people feeling inspired, entertained and a part of our community,” said Molly Pajauskas, Marketing Director, Elkay. “The booth that August Jackson was able to bring to life did just that and allowed the brand to shine at one of the biggest industry events of the year.”
“We are honored to be recognized by KBIS for the hard work and creativity that we put into this exhibition, in partnership with our clients at Elkay and Zeno Group,” says Laura Shuler, CEO, August Jackson. “AJ’s work with Elkay demonstrates our mission to create experiences that are engaging, inspirational, and representative of our clients to the highest degree.”
Ken Feurer, Executive Vice President, Design, says that, “August Jackson’s insistence on high aesthetic standards, attention to all aspects of an experience, and understanding of the power of storytelling came together to create a meaningful journey for everyone who stepped into the booth.”
ABOUT AUGUST JACKSON
For organizations that require highly-engaged people to realize their mission, August Jackson is the brand engagement agency that puts purpose into practice. Our work for corporations, nonprofit organizations and higher education institutions includes branding, campaign development and multi-channel activation, with an emphasis on live events and technology-enabled engagement. In the last year, the agency has been recognized for it’s work and it’s culture by Crain’s, Event Marketer, Chief Marketer and the Communicator Awards. August Jackson is a 100-person agency with a presence in Chicago, New York, Washington, D.C., and Baltimore. www.augustjackson.com
For more than 100 years, Elkay® Manufacturing has been making innovative products and providing exceptional customer care. Family owned since 1920, Elkay began by making residential butler and pantry sinks. Today, the company has grown to include faucets, foodservice fixtures, water delivery products and architectural millwork in addition to world-class sinks. We are proud to be America’s No. 1 selling kitchen sink company, as well as a leading manufacturer of award-winning water delivery products, including the ezH2O® bottle filling station.
Like your family, Elkay has values and traditions that endure. We take pride in offering reliable products that inspire change and leave the world a better place for generations to come. Headquartered in Downers Grove, Illinois, Elkay is American owned and operated providing thousands of jobs that support our families and communities.