DON’T PUT BARRIERS ON YOUR BRAND.
WITH DIGITAL EVENTS, YOUR REACH BECOMES BOUNDLESS.
Engage your communities across a virtual world.
Deciding on how to get started with virtual engagement can raise a lot of questions. Should I go fully virtual or do a hybrid event? What platforms should I use? How do I create the right mix of content (and share that content)? What are the costs?
Our team of creative strategists and technology experts can help you design a program and choose the right tools to craft successful online experiences and reach your business goals.
An event that has both online and physical components
Webcasts and Livestreaming
Feeding prerecorded or live content to an online audience
Webinars (Live or Simu-live)
Hosted educational sessions with interaction from virtual attendees
Online environments that remain online and active after the program is over
CONSIDERATIONS FOR TURNING A PHYSICAL EVENT INTO A VIRTUAL ONE
Whatever format works best for you, you are essentially moving into a broadcast-like space. We are on-hand to help you and your team decide on the appropriate technology mix. We design with the intention of creating a packaged experience, one that must take into account content strategy, format, and speaker preparedness from an entirely new perspective.
In becoming an organization that considers online experiences, your event strategy can transform. Nothing can ever really replace the feeling of a live, in-person experience. But there are a few key benefits that open up when pivoting to virtual engagement:
Reach a vast network of people: It might seem obvious, but virtual events give you the ability to reach people who wouldn’t have otherwise been able to attend your meeting or conference. By opening up your event to online attendees, your reach becomes boundless.
Bottom line benefits: Virtual events save on the cost of staff time, travel, venues, food and other items related to physical events. Mixing in virtual events with your annual lineup of physical events can create a perfect balance of engagement (and help you stay within your budget for the year).
Create lasting content: Through the use of virtual event technology, you can record and save these live moments to be repurposed in so many ways. Add a session recording to your website as an on-demand webinar or leverage a persistent environment to educate new team members.
Embrace data and analytics: Virtual events allow you vast capabilities to capture audience metrics, sentiment and feedback. From attendee demographics, levels of engagement, social media metrics, lead capture, and post-event feedback/brand impressions, we can provide you with data to understand how you measured against target event goals.
Lead the way: In this age of digital transformation, we can help you set the standards for your industry and position yourself as a technology trailblazer. By finding ways to engage people online and virtually, you can create a new horizon of possibilities for your engagement strategies, and more opportunities to drive connection with the important communities you want to reach.
We are the AJ Digital Collective, a malleable, shapable partnership of specialists united by a passion for tech that brings people together to create experiences they won’t forget. We’ve joined forces to bring you a refreshingly new way to reach your most vital communities through customized virtual and digital events and experiences.