CREATING ENGAGEMENT WITH PARTNERS THROUGH A DIGITAL EVENT HUB
The USO’s corporate partners, donors and employees.
Rather than cancelling this event, the USO called on August Jackson to help create an engaging virtual platform that would make the Summit the meaningful experience it usually is.
At the start of the project we were presented with several challenges:
– Create a virtual space that fosters connection, peer to peer learning and networking
– Develop a program that keeps the attention throughout a four hour event
– Foster connections and create opportunities for two-way dialog amongst event attendees
– Accommodate breakout sessions and smaller targeted discussions
AJ designed a custom event hub which served as the venue for the USO’s pre, during and post event communications. This custom hub incorporated a combination of pages including their live event broadcast with embeds for speaker q&a, chats and polling, clickable links inviting guests to attend smaller breakout sessions and on-demand content both pre and post event – which was extremely important since the event was over 2-days. Guests could view recaps even if they didn’t have the ability attend in-person which helped drive traffic and ongoing engagement. Each component was steeped in the USO brand reinforcing both message and mission through the use of graphics, interstitials, videos, and lower thirds. The hub, a destination in itself invited attendees to not only view content, but connect with each other, a critical component to the live event. A custom look book with names and contact information allowed guests to stay in touch long after the event was over. The entire Hub was created within the framework of a larger event strategy, allowing its regions the ability to repurpose its functionality for their smaller engagements.
Overall, the virtual event was a success. It reached over 250 partners (over two days) and attendee engagement was at an all time high.
Because the platform was intentionally designed and built with longevity in mind, the USO team is looking to repurpose aspects for smaller regional events.