If you’ve ever sipped from a water fountain or filled a water bottle at the airport, then you know Elkay. Ever lived somewhere with a stainless-steel sink? Then you’ve also met Elkay.

So how do you showcase a brand that is so ingrained in our day-to-day lives that we may not consciously acknowledge it? And, conversely, how do you make Elkay stand out amongst their biggest competitors at the nation’s largest kitchen and bath trade show? This campaign set out to raise Elkay’s profile and drive a deeper connection to the impact and true identity of the overall brand.


90,000 attendees, 600 exhibitors, and 500 members of the media at the 2020 Kitchen & Bath Industry Show