It wasn’t their first campaign. Nor would it likely be their last. But it was Northwestern University’s most ambitious. With the launch of its $3.75 billion “We Will” campaign, Northwestern hoped to highlight their status as one of the country’s most elite universities. We helped the school create a series of events to showcase their breakthrough research and innovations, and inspire audiences to play a part in its promising future.


Alumni, donors, students, parents and friends of Northwestern University