NORTHWELL HEALTH

‘OUTPACING THE IMPOSSIBLE’ CAMPAIGN & LAUNCH STRATEGY

NONPROFIT

PURPOSE

Every year, more than two million people across New York state look to Northwell Health to help them live their healthiest lives possible. But that’s not enough. Northwell Health is on an ambitious journey to raise $1 billion to remain at the forefront of medicine and shape it for everyone.

COMMUNITY

Campaign donors and supporters were invited to engage in a campaign launch event that would demonstrate how Northwell Health is uniquely-poised to give the world a new kind fo medicine while Outpacing the Impossible.

APPROACH

We created audience connectivity through a strategic messaging campaign and a highly immersive, storytelling experience. August Jackson helped Northwell craft a narrative strategy around four campaign pillars that would inspire donors to invest by concisely demonstrating Northwell’s transformative plans to impact global medicine:

The Campaign Pillars

Driven to Discover research that brings the impossible to life, every day
Disruptive Thinking that propels breakthrough treatments and innovative approaches
Pioneering Solutions that have an immediate impact on patient care
Seeing People Fully, not merely as patients but for who they truly are

Facilitating active learning, August Jackson-designed event spaces and communication engaged guests in meaningful, interactive moments and positioned Northwell and its donors as the “heroes” in transforming modern medicine and population health.

August Jackson brought strategic messaging and creativity to our campaign launch that has set the stage for the public phase of our Campaign. The event was a proud, emotionally charged and unifying experience that generated momentum for our fundraising efforts. We chose AJ for their industry experience, creative chops, and ability to execute flawlessly."

NICOLE THIGPEN FELIXSR. DIRECTOR, CAMPAIGN, NORTHWELL HEALTH

IMPACT

The campaign launch was a perfect blend of high-touch, emotional storytelling and technological interactivity connecting 600 of Northwell’s highest-level benefactors and advocates.

Our client felt that our strategic messaging and creative vision gave their mission added focus and momentum, and established a firm foundation from which they will continue to grow their philanthropic base and brand, while extending Northwell’s brand reputation and mission.

Facilitating active learning, August Jackson-designed event spaces and communication engaged guests in meaningful, interactive moments and positioned Northwell and its donors as the “heroes” in transforming modern medicine and population health.

ARE YOU PREPARED FOR THE SHIFT TO VIRTUAL AND REMOTE WORK?

LET’S MAKE A PLAN.

CONNECT WITH AJ