NORTH DAKOTA STATE UNIVERSITY ‘IN OUR HANDS’ CAMPAIGN LAUNCH

TELLING THE STORY OF THE LAND GRANT INSTITUTION

HIGHER EDUCATION

PURPOSE

Founded in 1890 as the land-grant institution for the state, North Dakota State University’s heritage is rooted in the commitment to better its citizens through education, and their legacy continues to shine through in the culture of “the people and this place.” 

Dedicated to the creation of new possibilities for future generations, this community of hard-working, tenacious individuals launched In Our Hands: The Campaign for North Dakota State University.

COMMUNITY

1,400 individuals representing NDSU’s faculty, staff, students, donors, and friends attended the launch event

CHALLENGE

The University knew such a momentous event deserved celebration; however, it was important that the event honored their roots and involved the community. August Jackson spent time with faculty, staff, students and leadership teams to absorb the stories of groundbreaking research, creative pursuits, and student success. We also met with Professor Thomas D. Isern, a University Distinguished Professor of History, to dive into the genesis of the land-grant institution and learn how the University’s origins shaped its mission and values.

APPROACH

Classes were cancelled, campus hummed with excitement, and the community gathered. As the audience quieted, we commanded attention with an opening video that honored the history of NDSU, celebrated its achievements, and promised to continue the legacy of bettering its citizens.

The video proclaimed “we powered a nation” and the smart phones of 1,400 community members came to life! They shone brightly throughout the darkened venue, setting the stage for President Bresciani to welcome the community to join him in the largest fundraising campaign a public institution in the state of North Dakota has ever launched.

University leadership, faculty and student stories were the true heart of the In Our Hands launch – like NDSU student Sadiyo Hassan. A Kenya native who came from a refugee camp to the U.S. with her family when she was only 5 years old, Sadiyo said she wouldn’t be able to study computer engineering if it wasn’t for the support of the NDSU community.

The university wanted to ensure that the true meaning of the land grant institution was made clear – and NDSU’s important role within that history. To tell this story, we created a video piece played during the program that creatively illustrated (and animated) NDSU’s impact on the entire state of North Dakota.

IMPACT

August Jackson designed a moment that weaved NDSU’s rich history and vision for the future into a sensational storytelling experience that celebrated the institution and inspired their community.

More than 11,000 donors committed a total of $308.4 million to the In Our Hands campaign. That includes the largest single donation in NDSU’s history, $75 million from Robert and Sheila Challey, who announced their generous donation during the launch.

August Jackson felt like a true extension of our team. Not only was the event beautiful, but their thoughtfulness and creativity helped us take it to a place that we never thought possible. Plus, we love the videos they produced to explain our history – they’ll help tell the story of NDSU for years to come.

SARA WALDVICE PRESIDENT OF OUTREACH, NDSU

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