HILTON

THE AMERICAS OWNER CONFERENCE

CORPORATE

PURPOSE

At the Hilton Americas Owner Conference, hotel owners from the U.S., Canada, the Caribbean and Latin America come together to gain valuable insights about Hilton’s hotel brands, innovative services and market dynamics — information critical to drive their business forward. This is a pivotal moment to reinforce Hilton’s commitment to their partners and owners, emphasizing why Hilton is the absolute best choice for investment.

COMMUNITY

2,000 Hilton hotel owners and 500 Hilton corporate team members and sponsors

CHALLENGE

Hilton wanted to showcase the unique performance advantages of their partnership and demonstrate how Hilton can increase the performance of their property and investments, while providing owners with ample opportunity to network and connect with Hilton leadership.

A final element to weave into the experience was the huge milestone that Hilton was celebrating this year – their 100th anniversary. The conference should also be a celebration of their achievements to date and Hilton’s innovation shaping the future.

APPROACH

We designed an experience with the voice of the owner at the center. Inspired by “The Hilton Effect,” a study of Hilton’s 100 years of cultural, global, and economic impact, August Jackson created the cohesive conference theme and brand: “The Hilton Effect Forward – The Next 100 Begins with You” to highlight owners’ role in Hilton’s legacy and their shared future success: owners as the conduit of the Hilton Effect.

August Jackson also managed event communications, website, app, registration, and housing. We produced opening and closing events, including headline entertainment, VIP and ancillary events, the awards reception, owner-panel lunch series, and 24 unique breakout sessions.

A highlight of the conference was The Network Hub: an immersive, environment intentionally designed to mimic the guest journey from booking to check out. Owners walked the perimeter of the room to engage with Hilton’s innovative services and internal partners, met with the 17 different brand teams located in themed lounges, and gathered at the central hub to visit with Hilton’s development team.

IMPACT

The Elkay Neighborhood was an immersive, exciting and joyous experience for every visitor that set foot in the space. The activation cemented Elkay’s reputation for anyone it touched. Plus, the Kitchen & Bath Industry Show honored the exhibit with the Best Large Booth Award.

Guests truly embraced the moment: 140 photos were captured in the 1920’s kitchen photo booth, visitors enjoyed over 5,000 Smartwell tasting samples, and 808 votes were cast for the best flavor (with Pineapple as the ultimate winner).

Media impressions reached 3.4 million. Based on data from the custom event application we created, over 3,000 leads were generated.

The design of The Network Hub was by all accounts the most successful networking space that Hilton has ever created for any event anywhere.

DIRECTOROWNER COMMUNICATIONS

ARE YOU PREPARED FOR THE SHIFT TO VIRTUAL AND REMOTE WORK?

LET’S MAKE A PLAN.

CONNECT WITH AJ