Raising $1 billion is an uphill climb, even if you’re Harvard Business School. In fact, HBS had some hurdles to jump too. One was explaining why such a well-endowed school would need additional funding. The other was more existential—affirming the value of a two-year MBA program in a sluggish job market still reeling from the 2008 banking crisis. But if any school was up the challenge, it was HBS. We helped them get well underway with the launch of their “The Case for the Future” campaign.
Alumni, students, parents, donors and friends of Harvard Business School