How do you develop a unified employee culture when iconic brands from different continents combine through the largest acquisition in industry history?
Create a comprehensive communications platform that drives awareness and appreciation that the teams complement each other and, together, they will expand their company’s pre-eminent place in the industry.
400,000+ newly joined team members
Understanding that employees of both industry giants must be supportive and energized by the promise of this new, global entity, we created a strategic platform to help drive employee attitudes in support of the integration. The pull-through included animated videos in 21 languages, headline icons and photo-taking stations where employees could see and celebrate one another. The icons were applied to design pieces for corporate leadership, communicators and managers who shared updates with all employees. There was a consistent, easily identified look to all communications that drove instant recognition of the new corporate identification.
Better and Stronger Together! Drive home the awareness that the teams complement each other—that together they will expand their company’s preeminent place in the industry, while shrinking the space between cultures and communities the world over.
New corporate identity launch support efforts increased feelings of connectedness and communication between the two newly joined teams across the globe. Employees better understood their roles and their importance to this new global industry leader.
