DUKE UNIVERSITY

A GREAT SUCCESS DESERVES A GREAT FINALE

HIGHER EDUCATION

PURPOSE

Reaching a goal is a reason to celebrate. Reaching a $3.25 billion goal is a reason to rejoice. When Duke University’s “Duke Forward” campaign met its ambitious goal in 2017, the school was eager to celebrate—and share—its huge success.

COMMUNITY

Alumni, students, donors and friends of Duke University

APPROACH

After five years and a 20-city Duke Forward roadshow, we brought the community full circle—back to Cameron Indoor Stadium, where the campaign first launched in 2012. During the campaign, Duke’s community experienced Duke Forward in different ways. For its finale, we wanted to capture a collective spirit of arrival—of taking a moment to reflect on, and glory in, a grand achievement.

Eight hundred guests were seated for dinner on the stadium floor. Surrounding them from above was a 360-degree screen that displayed the suspense-building image of drawn curtains. The lights dimmed. The on-screen curtains parted. Suddenly, guests were visually transported to a clinic at Duke, a village in Peru, the coral reefs of Tahiti and beyond. Vivid scenes depicted the school’s work across the globe in healthcare, chemistry, marine science and the performing arts. Featured speakers, on lighted pedestals among the audience, helped tell each story.

When the show was over, Duke’s pep band, mascot and cheerleaders led guests out to a tent, where live music and dancing capped off the night.

We’re deliriously happy! You and your teams created, developed and implemented exactly what we wanted. The gala on Saturday was stunningly beautiful and inspiring. It was consistent with all that we’ve done, yet brought it all up to a new level.
It has been a privilege—and incredible fun—to work with you these many years.”

LISA WORSTERSENIOR ASSISTANT VICE PRESIDENT FOR DEVELOPMENT SERVICES, DUKE UNIVERSITY

VIRTUAL REALITY

Virtual reality stations in the reception tent allowed guests to go deeper into the stories featured in the program.

IMPACT

 

The Duke Forward campaign exceeded all expectations. So did its closing celebration, which provided an appropriately moving end to five years of a successful effort.

ARE YOU PREPARED FOR THE SHIFT TO VIRTUAL AND REMOTE WORK?

LET’S MAKE A PLAN.

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