Colby College

Purpose

How can you continue to engage Colby’s philanthropic
community and hold events to continue fundraising for the Dare Northward campaign? Colby College saw that with the pandemic, their fundraising and philanthropic events would be impacted. They knew that they needed to make changes to continue meeting engagement and fundraising goals for their campaign, Dare NorthWard. They were looking for a platform that would enable them to continue engaging with their target community in 2020 and beyond.

community

The philanthropic community, consisting of alumni, donors, the Waterville, ME community

Challenge

With the pandemic making traditional fundraising and engagement efforts impossible, Colby asked August Jackson to help them create a landing space that would act as an extension of their Dare Northward campaign. They wanted a space that could host a variety of fundraising events, beginning with the opening of their newly constructed athletic center. They asked AJ to build a digital hub that would be able to house their content for 2020 and beyond, while also developing and running the virtual opening event for the athletic center, the Harold Alfond Athletics and Recreation Center.

Approach

We were tasked with creating a virtual hub that would engage Colby’s philanthropic community digitally, and be able to
effectively host events and draw continued engagement from this community before, during, and after events occurred.
We began by conducting discovery discussions to form an outline of Colby’s vision and long-term plan for this site, before creating it and planning the launch event— the virtual opening of the brand new Harold Alfond Athletics and Recreation Center.

This “Home Opener” consisted of a video of the new athletics center, an awards ceremony, and a panel featuring the General
Manager of the Baltimore Ravens, the General Manager of the Boston Red Sox, and the Head team Physician of the Brooklyn Nets.

After the initial opening event took place, we worked with the staff at Colby to help them transition to running the TrueNorth site independently. It still houses important philanthropic events and engagement tools, and continues to function as a part of Colby’s virtual efforts towards the Dare NorthWard campaign. 

impact

August Jackson supported Colby in a very successful launch of the website and opening event. In just the
first week of the launch:
– More than 1,500 users accessed the website
– Nearly 1,000 users were active on the opening day (October 15, 2020)
– Users from 9 different countries viewed the website, resulting in over 5,200 page views

Overall, the launch was well-received and the website has continued to garner traction as Colby continues its fundraising campaign, Dare Northward.