CARE

CLOSING THE GAP BETWEEN INNOVATION AND IMPACT TO FIGHT GLOBAL POVERTY

NONPROFIT

PURPOSE

How do you help a 70-year-old humanitarian organization emphasize its current relevance and rally its global community?

Launch a totally new concept in humanitarian aid–Scale X Design–a competitive program designed to close the gap between innovation and impact in fighting poverty and social injustice. Then showcase the journey to identify the winners.

The first event, held in Atlanta, identified five finalists from among 15 semifinalists. The Final Five competition took place at the Brooklyn Navy Yard in New York City, where three winners each received a $150,000 grant to accelerate the impact of vital programs in their home countries and beyond.

COMMUNITY

Global development professionals; individual, corporate and foundation donors; academics; policy experts; government officials; and social entrepreneurs

APPROACH

 

After the presenters were narrowed down in Atlanta, AJ structured and staged the Final Five competition in New York City. This included theming, branding, video intros of the finalists, structuring presentations, prepping for Q&A sessions with the judges, and even live-streaming the pitch night on CARE’s Facebook page.

The main stage was surrounded with rich storytelling, including a virtual reality booth celebrating the organization’s signature worldwide microfinance program and an interactive commitment wall raising awareness of, and commitment to, fighting global poverty and social injustice.

WHAT WAS THE MOST INSPIRING THING ABOUT WORKING ON THIS PROGRAM?

VALERIE JONKOFF

Associate Creative Director

… thank you for every single thing you did to make the inaugural SxD challenge a huge success! Very exciting to see it all come together and I hope all of you feel as proud as I do that we were able to help bring this exciting new program to life. Honored to work with y’all and so grateful for your dedication, loyalty and humbleness. Thanks for making this fun and looking forward to more fun projects! So grateful to all of you for being so amazing! Thank you!”

CYBIL LIEUSENIOR DIRECTOR, GLOBAL EVENTS, CARE

IMPACT

 

By live-streaming the event and ensuring the footage was easily available on CARE’s social channels, we’ve reached thousands of people around the world and exposed them to the Final Five’s transformational programs. Through Scale X Design, CARE has been recast as a fresh, relevant, innovative entity, and a critical part of the activist community.

LET US BRING YOUR MISSION TO LIFE

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