How do you create excitement among employees and establish identification with the fledgling spinoff of a revered hundred-year-old company?

Ring a bell! Our client, a researched-based biopharma company, had recently spun off from a prestigious parent. Exciting as it was, it meant giving up a well-established identity. The young company’s C-suite wanted to celebrate its first day on the NYSE and create optimism among employees about this innovative new venture.


All employees of the new company