I put purpose into practice by…
producing flawless experiences that bring people together to create memorable moments that make an impact.
Expertise: Event Production and Team Management, Client Service/Partnerships, PR/Communications Strategy, Corporate Meetings and Events, Experiential Marketing
As a Senior Producer, Sarah project manages each event from start to finish—managing budgets and timelines, overseeing logistics, and coordinating with internal teams and external vendors.
Sarah brings 12 years of diverse experience in events, experiential marketing, and PR, spanning NYC, LA, and DC-Baltimore. She offers a unique perspective, having worked in a variety of industries from fashion and entertainment to non-profit and corporate. She understands the importance of storytelling through compelling brand experiences, along with the value of investing in relationships by fostering a robust network outside the company.
Sarah made the deliberate decision to pursue a career in events. After starting out in fashion PR, she quickly realized that the fashion shows and press events she produced for her clients were by far her favorite part of her job. She then ventured out on her own as an independent consultant, acquiring projects ranging from front-of-house red-carpet management and talent liaising to behind-the-scenes production coordination and promotion.
Sarah is also passionate about bringing people together IRL through shared experiences and creating beautiful, inviting environments, whether it’s at home or at an event. From lighting to music selection, she finds that each detail changes the experience, which is endlessly challenging and rewarding.
When asked why she loves working at AJ, Sarah said, “I love the excitement and unpredictability of each day here – truly never a dull moment. The team really comes together to support each other while working toward a collective goal. It’s been nice to see that people not only enjoy working together but are also friends inside and outside the office. People are warm, genuine, and incredibly hardworking—there’s some real magic in that mix.”
Education: Bachelor of Arts from University of Maryland, College Park (Communications)