Caitlin Townsend
Caitlin Townsend
Creative Strategist

I put purpose into practice by…

finding the North Star in any kind of weather.

Expertise: Campaign Readiness, Higher Education & Non-Profit Advancement, Fundraising Communications Strategy, Brand Strategy, Employee Engagement, Design Thinking

Caitlin distills insights from clients, audiences, organizational context, and industry knowledge to structure the right story and creative approach to meet client needs and exceed expectations.

Caitlin joined AJ after serving as a communications consultant to nonprofits, including universities, schools, and brands like The Nature Conservancy, the National Park Foundation, Pheasants Forever, and the Society for Science and the Public. She received her MPhil in history from the University of Cambridge.

Fun fact: Caitlin once spent time as an interpretive planner for a permanent natural history exhibition at the Kelvingrove Museum in Glasgow, Scotland.

A qualitative researcher by training and a storyteller at heart, Caitlin brings a passion for getting to the bottom of the matter and crafting a narrative that inspires people to change the way they see their world.

When asked why she loves working at AJ, Caitlin said, “AJ has the kind of open, collaborative environment that fosters the best creative thinking. I feel empowered to develop new ideas as well as to learn and grow from my colleagues’ incredible expertise.”

Education: Bachelor of Arts from Moravian College (Early Modern History); Master of Science from University of Cambridge (Philosophy, Early Modern History, History of Science)

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