I put purpose into practice by…
passionately advocating for my clients without compromising the integrity our creative process.
Expertise: High Level Creative Concept Development, Integrated Marketing and Experiential Campaigns, Engaging Storytelling, Copywriting and Editing
With a creative background as unique as his innovative approach to experience design, Brian has almost 20 years of experience in the live event space, focusing on consumer-based marketing initiatives and multi-dimensional attendee journey development.
Originally from Baltimore, Maryland, his career started in the marketing department at RCA Records in Manhattan where he was responsible for the creation and implementation of marketing plans for multi-platinum selling artists such as Christina Aguilera, Whitney Houston, Alicia Keys, Rod Stewart, Santana, Aretha Franklin, Maroon 5, Kings of Leon, and many more.
After his tenure in the music industry, Brian started his own strategic marketing firm in Chicago, Illinois where he applied original and creative thinking to programs that partnered brands and audiences through customized live engagements.
In 2012, Brian joined FreemanXP, the agency arm of Freeman Decorating Co. During his 8-year tenure, he had the opportunity to interact, influence and work with such dynamic clients as Anheuser-Busch, Gartner, SEMA, eBay, Exxon-Mobil, University of Chicago, Ace Hardware, Gartner, VISA, Disney//D23, Fabtech, Brocade, and countless others.
Brian took the next step in career by joining August Jackson in 2020 as Senior Creative Director. He describes his role as being a CD, but not from the traditional engagement perspective. “There’s so much more to creative and strategy than aesthetics and theatricality. To that way of thinking, a creative director who wants to work with both B2B and B2C clients has to understand and motivate consumer behavior, and design programs that are 360-degree immersive.”
What excites him is how August Jackson’s best-in-class professionals not only understand experiential marketing and consumer behavior, but also use cutting edge technology to create greater relevance for consumers as they experience and explore a client’s brand, products, or services.
“I’ve spent a great deal of time studying both marketing and theology. In business, you learn that everything is measurable and finance applies to everyone. But in theology, you learn that you can give everyone the same experience but each person is going to interpret it and run with it in a personal way. Learning that there were two distinctive ways to think and that you have to communicate to people in a manner which they find the most relevant, were essential revelations in my career and ones that I still follow today.”
Expertise: BSBA from Washington University in St. Louis (Marketing); MBA from DePaul University