I put purpose into practice by…
treating no task as too small.
Anita supports the production team on a variety of projects and actively drives collaboration amongst AJ’s various teams. She helps to facilitate pre-production coordination and planning and takes it full circle with on-site support. Anita also participates in the creative process and helps to generate ideas for clients and assist the team with research.
Anita graduated from the University of Michigan with a Screen Arts and Cultures (film) major and an Anthropology minor. She’s has experience working in both video production and marketing and particularly enjoys being a part of video productions. In fact, Anita’s first short 10-minute documentary was about a water filtration company in Guatemala and was accepted into two small film festivals.
“My personal passion is documentary filmmaking, and on an even greater scale, storytelling,” said Anita. “Everyone tells stories, so finding unique and different ways to tell them is so exciting to me. That’s why I spend a lot of time consuming a variety of media – it helps me stay creative and spark new ideas.”
When asked why she loves working at AJ, Anita said, “The close-knit team and fantastic clients, of course. Plus, this diverse set of voices come together to produce exceptional work.”