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RSS Filtered by date: July 2011

 

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by Ned I.

I always liked Google’s Super Bowl spot Parisian Love:



You can make your own HERE

 

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Ok Go Does It Again

by Mary L.

Ok Go has made a name for themselves creating interesting, outside the box, and innovative music videos. Their first hit was the Treadmill Dance, which was a hot item to perform at high school talent shows that year.

 

Then there was the absolutely awesome This Too Shall Pass whose list of collaborators, technicians, scientists, producers, and film crew  rivals that of the huge conferences we produce.

 

I think their latest creation beats the rest however.

 

HTML5 is the latest revision of HTML and "its core aims have been to improve the language with support for the latest multimedia while keeping it easily readable by humans and consistently understood by computers and devices." The first Google Chrome and HTML5 experience I encountered was when Ned shared this Arcade Fire interactive film with me (view in Google Chrome). It allows you to put in your home address, and customizes the viewing experience with Google images of your street and house.

 

Well, Ok Go has teamed up with Pilobolus (one of my favorite dance companies), and Google to create an interactive film. You can insert your own message before viewing the video, and towards the end of the film, your message is displayed in a custom manner. I made one for AJ that you can view HERE (view in Google chrome). For those of you who don’t have Chrome, you can watch a not as cool and unpersonalized version on YouTube.

 

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The State of News and Content Design

by Jeff W.

This bit bemoans the messy state of digital news and discusses how proper content design can help the ever distracted reader find what he's looking for. READ MORE

 

 

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"Start Something"

by Lisa S.

The Sharpie, long the essential tool of production coordinators everywhere, is experiencing a cool brand boost: a new campaign by the Chicago office of Draft encourages artistic expression by young people, culminating in a competition that will play out on YouTube’s home page on August 27th.

Read the NY Times article here:

Sharpie’s new web page launched today, and is easily the most colorful thing on the web,

 

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Courtyard by Marriott - Airport Lobby Zone Event

by David E.

Marriott promoted their nationwide rollout of newly renovated lobbies across their Courtyard by Marriott brand by creating replicas in at least five major US airports. The lobby lounges were created in public spaces in the terminals of Atlanta International Airport, Chicago O'Hare Airport, and Denver International Airport in 2010 and are now available in Charlotte Douglas International Airport and Philadelphia International Airport through 7/31. 

This past Sunday I was in Philly airport and noticed the very inviting and well designed space in sharp contrast to the usual airport provided seating. Marriott executed a creative way to introduce their new lobbies by captivating business travelers in airports, places they frequent.

This concept speaks to the exciting power of design and the strategic placement of an "event or experiential space" for a brand promotion or launch. 

The company contracted Four Winds Interactive, a digital signage provider, to create GoBoard digital touchscreens to provide interactive weather, news and destination information. 

READ MORE HERE: 

Courtyard by Marriott

 

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The world's narrowest house/creative retreat

by Susannah Y.

A surprising, useful, and inventive way to use space that could easily be written off as unusable:

"In Warsaw, Poland in the district of Wola lies a small crack of space between the buildings on 22 Chłodna Street and 74 Żelazna Street.  Jakub Szczęsny of Centrala, recognized the potential to create something unique within this narrow area, and derived a design of an art installation entitled Keret House. The house upon completion shall become the narrowest house inWarsaw, measuring an interior that will vary between 122 centimeters and 72 centimeters in its narrowest spot." READ MORE

Creative Retreat

 

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The Joy of Stats

by Jennifer S.

Han's Rosling's "200 Countries, 200 Years, 4 Minutes"

Brings statistics to life with a compelling melding of animated graphics and video.

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Making Big Ideas Come True

by Ryan C.

I recently read this quote from the curator of the TED conferences, Chris Anderson. It’s taken from his commencement address to the Harvard Graduate School of Design. It’s a good reminder of the importance of clear communication and engagement...

“Well, usually a single person can't make a big idea come true (unless they have extremely rich parents). In almost every case an idea needs multiple backers. So it must first spread from one brain to many, spreading excitement as it goes. So what makes THAT happen? It certainly helps if the idea itself is powerful. By which I mean some combination of beautiful, ingenious, and... affordable. But there's something else. It needs to be communicated with power. One of the most tragic things in the world is a powerful idea stuck inside the head of someone who can't actually explain it to anyone else. At TED over the years, we've had a lot of architects come and share their visions with us, and a good number of them have been absolutely... awful.  How can that be?  They have the most compelling subject matter imaginable. Giant designs at a scale that impacts thousands or millions of people... Yet when it come to articulating them, they descend into gibberish - the abstract, over-intellectual language of architectural criticism that makes an audience's eyes glaze over and their brains numb.  This is an utter tragedy!  Whatever else you do in the coming years of your life, I beg you, I truly beg you to find a way of sharing your dreams in a way that truly reveals the excitement and passion and possibility behind them.”


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Keeping it Simple

by Mary L.

Shot entirely on the Nokia N8 mobile phone. Winner of the Nokia Shorts competition 2011.

 

Splitscreen: A Love Story from JW Griffiths on Vimeo.

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Expanding Your Design Content

by Eileen P.

If you thought temporary tattoos were a thing of your childhood, think again. Designer Tina Eisenberg takes the old fad and shakes it up with some truly interesting art.

Tattly: Temporary Tattoos With Hard-Core Design Cred

 

 

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