The Sharpie, long the essential tool of production coordinators everywhere, is experiencing a cool brand boost: a new campaign by the Chicago office of Draft encourages artistic expression by young people, culminating in a competition that will play out on YouTube’s home page on August 27th.
Sharpie’s new web page launched today, and is easily the most colorful thing on the web,
Marriott promoted their nationwide rollout of newly renovated lobbies across their Courtyard by Marriott brand by creating replicas in at least five major US airports. The lobby lounges were created in public spaces in the terminals of Atlanta International Airport, Chicago O'Hare Airport, and Denver International Airport in 2010 and are now available in Charlotte Douglas International Airport and Philadelphia International Airport through 7/31.
This past Sunday I was in Philly airport and noticed the very inviting and well designed space in sharp contrast to the usual airport provided seating. Marriott executed a creative way to introduce their new lobbies by captivating business travelers in airports, places they frequent.
This concept speaks to the exciting power of design and the strategic placement of an "event or experiential space" for a brand promotion or launch.
Shot entirely on the Nokia N8 mobile phone. Winner of the Nokia Shorts competition 2011.
When Interstate 405 closed in California, drivers everywhere were dismayed, but Jet Blue found an opportunity - offering $4 tickets to fly from Burbank to Long beach, OVER the interstate closure.