The message of our media-saturated universe, to me, is that it's somewhat quaint to think that an agency can specialize in one form of communication and be an adequate resource in today's market. When my mother, born in 1943, can shoot, edit, design animated graphics, score and post a piece of video – you know things have changed.
Being perceived as a communications generalist (We do events, video, interactive, strategic comms, digital/mobile content, graphic design, environmental design, … And we do it all well!) is still somewhat frowned upon but it should be the price of entry. Knowing when and how to dovetail a wide array of channels to a wide array of audiences concurrently and with precision is an art and a science and working in communications design means doing just that.
In an age when everyone has access to everything and the majority of audiences/consumers are quite experienced in 'experiencing' WE connect on a different level.
Most everyone becomes infatuated with what is perceived as new, on trend, cutting-edge…But we respond best as living/loving/thinking/ beings to what touches something deeply personal inside us – something we've known all along about who we truly are or who we hope to be - something that's Real. That something touches our fundamental humanity and moves us toward understanding where we fit and how we can thrive in this big, bad world.
It's no surprise really, it's why we often bond so powerfully to a song, a piece of theatre, or a work of art but what WE know as communications designers is that it can come from ANY source. A brand event, even a tagline, an image, a piece of media… that can evoke that feeling, that can get to the 'real' is a sophisticated effort. And it's what we do - reaching multiple audiences in just the right way, with just the right approach – 'Finding The REAL" and building a lasting relationship between our clients and their audiences.
Han's Rosling's "200 Countries, 200 Years, 4 Minutes"
Brings statistics to life with a compelling melding of animated graphics and video.
Shanghai has launched an effort to open 100 museums in the next decade. Check out the Museum of Glass, one of the newest museums.