Michelle Obama Says, "Let's Move," and Walmart Answers the Call at the Healthy Foods Press Event

In January 2011, Walmart was ready to unveil a groundbreaking and industry-altering initiative that would change the established protocols for all retail food companies.

AJ Public and a PR agency partner were tasked with producing this announcement in a way that would grab the world’s attention. With the help of the First Lady of the United States, Michelle Obama, and her “Let’s Move” healthy lifestyle campaign, Walmart introduced the new initiative at a live press event, where President and CEO of Walmart U.S., Bill Simon, detailed the gargantuan effort that Walmart would undertake. AJ Public worked with the featured speakers and managed the staging and production of this watershed event that would garner international media attention.