“Virtually” Akin to a Live Meeting

AJ Healthcare used webinars to launch new indications in a way that built excitement around these changes and quickly conveyed pertinent information to the groups' respective sales forces. The AJ team coached presenters on the art of on-camera performance and created fun product videos that spoofed famous movies. The team also wove playful superhero elements from one group’s “ALL IN for Justice” theme into staging and presentations, and interactive quizzes kept both events buzzing with friendly competition.